本文论述了在中药现代化的过程中，实行中药材原料品牌化战略的必要性、可行性、内容和对策等。认为品牌化可以有效地促进中药材质量的稳定性，提高疗效，实现规模化生产，规范流通市场，加强中成药在国际市场的竞争力。

This paper deals with the necessity, feasibility, research and measures concerning the quality standardization for raw materials of CMM in the course of CMM modernization. This standardization is believed to be helpful in promoting the quality stability and thus the curative efficacy of these materials, facilitating large-scale production, standardizing circulating channels and markets, and making Chinese medicines more competitive on the international market.