同仁堂(集团)有限责任公司是我国中药产业发展的典范,探索其创新管理范式对推进中药现代化进程有很强的指导和借鉴意义。本文从企业管理范式的一般理论出发,通过分析同仁堂的发展历程,归纳总结,提出具有同仁堂特色的由“成长战略、技术创新、营销策略、资金筹集与供应和品牌、文化与学习”五个模块组成的创新管理新范式,并重点介绍了每个模块的形成与特点,以期对读者产生一定的借鉴和启发。

Objective: Study on the new paradigm for management innovation of Beijing Tongrentang Co., Ltd will have strong guidance for advancing modernization of traditional Chinese medicine, which is the model of industry's development of traditional Chinese medicine. Beginning with general paradigm theory, the paper provides its new management paradigm being composed of development strategy, technological innovation, marketing tactics, fund management, brand and culture, through analyzing the development course of Tongrentang. Then, it has introduced forming and the characteristic of each part, and perhaps produces certain reference and inspire to readers.