随着人类社会快速的由"信息时代"向"概念时代"的转变,一个崇尚创造性思维的"高概念"时代即将到来。大中药产业作为最富原创性思维的中医药的有机组成部分,如何适应时代的要求,实现可持续的发展是整个业界面临的问题。本文从高概念时代对大中药产业可持续发展的要求出发提出了实现大中药产业可持续发展的策略,并给出了8点措施,即理顺规范管理体制,加大产业整合布局;加大政策扶持力度,做强做大中药品牌;加快基本医保研究,拓展中药产业发展空间;加强龙头企业培育,做大做强中药产业;加大加快创新引导,促进成果有效转化;制定资源保护战略,应对"洋中药"的冲击;推进多学科联合体,发挥人才引智优势;鼓励企业国际发展,提升中药国际竞争能力。

With rapid changes of human society from the "Information Age" to the "Conceptual Age," creative thinking in the "High Concept" era has been advocated.Large medicine industry,as the most original thinking,is an integral part of Chinese medicine.The question of the entire industry is how to adapt it to time and achieve sustainable development.According to requirements of sustainable development of Chinese medicine industry in the era of "High Concept," eight measures have been proposed to realize sustainable development strategies.The strategies are as follows,to rationalize the standard management system and increase industry consolidation layout;to intensify policy support,strengthen and expand its Chinese brand;to speed up basic medical research,develop traditional Chinese medicine(TCM) industry development;to enhance cultivation of leading enterprises and strengthen TCM industry;to increase and speed up innovation to guide and promote effective transformation of technical results;to develop conservation strategies and deal with the impact of "foreign Chinese medicines";to promote multi-disciplinary consortium and play advantage of talent from overseas;to encourage enterprises in the international development and enhance international competitiveness of Chinese medicine.

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