中医药是中国传统文化的瑰宝。中医药事业发展，根在文化，需要中医药文化的引领和推动。以文化传承与创新为主要职能之一的高等院校，在中医药学科、人才、临床、科研以及国际化办学方面富集了丰富的资源，使其在依托国际交流与合作，推动中医药文化被世界广泛认同方面具有特殊的优势。本文以江西中医药大学为例，通过文献调研、实证研究等方法，在分析现状、总结经验的基础上，就如何推进中医药文化的国际传播，促进国际社会对中医药的认识与应用，进行了有益的探索与研究，提出了开办中医体验中心、强化孔子学院建设、积极建设中医药博物馆、推进中医药翻译标准化建设、优化中医药文化国际传播手段、加快中医文化国际传播人才队伍建设等有效的路径与方法。

Traditional Chinese Medicine(TCM)is the gem of Chinese culture,while TCM culture the root and driving force for its development.Higher learning institutes,one of whose main missions is innovating and inheriting culture,are playing the unique roles in promoting world-wide recognition of TCM culture through international cooperation due to the abundant resources in TCM academy,talent,clinical study and international education.Taking Jiangxi University of Traditional Chinese Medicine as an example,this paper has made constructive exploration and study on how to promote the international communication of TCM culture to allow the international community for better understanding and the application of TCM based on the analysis of current situation and experience summarization with literature investigation and case study.Effective measures that have been put forward include establishing TCM experiencing center,promoting the construction of Confucius Institute,proactively building TCM library,improving the standardization of TCM translation,optimizing approaches of TCM international communication,and speeding up the cultivation of TCM international communication talents.