大力发展健康服务业受到高度重视，但是健康服务业的发展面临诸多困境。本文通过分析当前困境，提出KY3H健康保障服务模式，并对其6大创新性进行系统分析，即从“疾病为中心”转变为“健康为中心”，从“同质化群体性健康服务”转变为“个性化人本化健康服务”、从“泛健康服务”转变为“个体健康状态的精准化干预”、从“单一健康服务”到“健康文化、健康管理、健康保险三位一体的服务”、从“求医”服务模式转变为“求己”服务模式，以及从“固定式（定时、定点、定方式）服务”转变为“随时随地全时空服务”。该模式在实践中取得初步成效，是破解困境的重要方式。

Vigorously development of the health service industry has received great attention, but the health service industry faces many difficulties. By analyzing the current predicament, this paper put forward the KY3H health care service model and systematically analyzed its six innovations: from“disease as the center”to“health as the center”, from “homogenized group health service”to“Personalized and Humanized Health Service”, from“Extensive Health Service” to“Precise Intervention of Individual Health Status”, from“Single Health Service”to“Trinity Service of Health, Culture, Health Management and Health Insurance”, from the“seeking medical”service model to“seeking one’s own”service model, as well as from the“fixed (fixed-time, fixed-point, fixed-mode) service”to“anytime, anywhere full-time service”. This model has achieved initial success in practice. It is an important way to solve the dilemma.

国家“十二五”科技支撑计划（2012BAI41B00）：中医预防保健（治未病）服务技术研究与示范，负责人：郑守曾。