[关键词]
[摘要]
随着手机APP对人们日常工作和生活方式的改变,中医类APP日益得到关注。文章基于内容分析法对目前中医类APP现状进行梳理,分析存在的问题,对未来中医类APP的设计和开发提出建议。以每一个APP为分析单元,从一般情况、主要功能、用户评价等3个方面进行分析,建立了7个维度22个细目的编码体系,进行频数统计和分析。发现目前中医类APP功能丰富,用户广泛,成为中医药服务及中医科学传播的重要载体,具有良好的用户粘度及巨大市场需求,但存在质量良莠不齐、内容资源不佳等问题。提出中医类APP开发应符合中医药发展战略的方向,应进一步规范中医类APP隐私政策和相关法律法规;并探索中医类APP的评价标准和评价指标体系,促进和规范中医类APP的质量提升和不断发展。
[Key word]
[Abstract]
With the influence of mobile APPs on people's daily work and lifestyle, TCM APPs are gaining increasing attention. The article combs the current situation of TCM APPs based on content analysis method, analyzes the existing problems, and makes suggestions for the design and development of TCM APPs in the future. Taking each APP as the analysis unit, 3 aspects of general situation, main functions and user evaluation is analyzed, and a coding system with 22 detailed items in 7 dimensions is established for frequency statistics and analysis. It was found that the current TCM APPs are rich in functions and have a wide range of users, and have become an important carrier of TCM services and TCM science communication, with good user bonding and huge market demand, but there are problems such as uneven quality and poor content resources. It is proposed that the development of TCM APP should be in line with the direction of TCM development strategy, and the privacy policy and relevant laws and regulations of TCM APP should be further regulated; and the evaluation standard and evaluation index system of TCM APP should be explored to promote and regulate the quality improvement and continuous development of TCM APP.
[中图分类号]
[基金项目]
中央级公益性科研院所基本科研业务费中国中医科学院中医基础理论研究所自主选题项目(YZ-1790); 中央级公益性科研院所基本科研业务费中国中医科学院中医基础理论研究所自主选题项目(YZ-202001)。