中医药包含着中华民族几千年的健康养生理念及其实践经验，是中华文明的一个瑰宝，凝聚着华夏人民和中华民族的博大智慧。精准、科学地传播中医药文化不仅对中医药事业的传承发展意义重大，也对“健康中国”行动的实施影响深远。科学传播（Science Communication）作为一种新兴理念，在弘扬科学精神、促进公众提高科学素养、发展超越现有科学理论等方面发挥着积极作用。从科学传播角度来剖析研究中医药文化的传承发展，在某种角度下可使中医药文化脱离唯科学主义和“一元论”观念的裹挟，重塑中医与科学的关系对正确理解、认知中医药和现代医学的关系有所助益，也可引导公众重新学习中医文化，提升社会对中医药整体的认可和接纳程度。文章从科学传播相关视域对中医药文化影响进行简述，并分析展望科学传播各主体在中医药“传承精华、守正创新”发展进程中的责任与意义，以期将科学传播作为工具，提高公众整体中医科学文化素养；加快推进中医药事业蓬勃发展。

Traditional Chinese medicine(TCM)contains thousands of years of Chinese nation's health concept and practical experience, is a treasure of Chinese civilization, embodies the broad wisdom of The Chinese people and the Chinese nation. As an emerging concept, Science Communication has exerted an important influence on the history and future development of TCM. The study of the inheritance and development of TCM culture from the perspective of scientific communication may free TCM culture from the hostage of scientistic concepts, and reshaping the relationship between TCM and science can help to correctly understand and cognize the relationship between TCM and modern medicine, as well as guide the public to re-learn TCM culture and enhance the social recognition and acceptance of TCM as a whole. The article briefly discusses the impact of science communication on TCM culture and analyzes the responsibilities and significance of science communication in the development process of TCM "inheriting the essence, keeping the righteousness and innovation", with a view to using science communication as a tool to improve the overall scientific and cultural literacy of the public in TCM and accelerate the development of TCM.